Wallace Stegner founded Stanford University’s Writing Program in 1946 and retired from it in 1971. This unpublished manuscript was discovered in the Wallace Stegner archives, source of a collection edited by Lynn Stegner (Penguin).
The Writer’s Audience
Wallace Stegner
The man who publishes a book is a man with a sending set but no receiver, broadcasting messages into space without ever knowing whether they have reached any ears. He writes his name and corks it into a bottle that he sets afloat on the ocean in the hope that some pen pal, somewhere, on whatever unpredictable coast, will find it. He drops his feather into the Grand Canyon and stands expectantly, waiting for the crash.
This is not a complaint about public neglect. It is an acknowledgment that the writing of books is a private, not a public, art. As a man from Napa wrote me recently, half-apologizing for his intrusion, “This is the only time that I have written to thank an author, but it seemed to me that in some ways an author must lead a lonely life, separated from his readers and never quite knowing if they have understood his ideas or seen his vision.”
Exactly. An orator, by contrast, knows at once whether he is making contact. His audience is before him, he can see the whites of their eyes and hear their laughter or their murmurs or their heckling shouts, he can watch the expression on their faces and by visible symptoms tell whether he is doing ill or well, or simply not doing anything. A musician, an actor, a poet reading aloud, can do the same, for all of them are practicing public arts. Even for painters and sculptors there is a certain quality of performance in the way they meet their public, since a graphic artist is most often presented through gallery shows or in his own studio, and he can literally watch his work make an impact on its viewers. A composer hearing his works performed can do the same.
But a novelist or historian is rarely privileged to watch the faces of his readers as they read. Reading is private, even solitary, as a rule. Though there may still be families who keep up the pleasant habit of reading aloud, the novelist himself is not there. Though sometimes a novelist is a performer too, like Dickens or Mark Twain, and reads his stuff from the platform, that is another thing. The art of fiction has slipped over an edge and become what it is in its most primitive forms—the art of oral storytelling: a public art, a performance.
Perhaps the only place where written fiction has something like a public performance is in creative-writing workshops such as those at Stanford and other universities and colleges, where a writer reads his stuff to his fellows in the precise hope of getting the audience reaction without which he can only guess how he is doing. But this is a special situation and artificial. Once he leaves the workshop he is not likely in all his life to have as immediate, uncluttered, and for that matter intelligent a response. The rest of his life he is going to walk up and down the rims, dropping his feathers and listening.
The natural audience of the novelist is not a crowd but single individuals in armchairs, and they are absolutely faceless, they can’t be safely imagined or predicted—if they could there would be a great deal more pressure by publishers upon authors to satisfy the definable wants of these definable readers. As it is, only the most general sorts of categorization can be made. It is clear that readers tend to stratify themselves according to the intellectual content of the books they read. It is clear that more readers are women than men. At certain times, during the flood tide of some literary fashion, some crisis, or some social problem, readers of all classes will gather like ions on some literarily charged pole, as for instance in the 1960s books on John F. Kennedy and books on race relations had an automatic acceptance.
But if your book doesn’t happen to be about John F. Kennedy or about race relations, then what? For that matter, even if it is, you haven’t any clear idea who is reading you. Your book might be in the handbag of some old dame off on a free airplane ride to gamble in Las Vegas, it might lie on the dressing table of a movie actress looking for a part, it might be read by a student writing a term paper, by a housewife procrastinating the breakfast dishes, by a commuter on the New Haven or the SP, by a clergyman hunting evidence of contemporary demoralization, by a clergyman’s wife hunting vicarious thrills. God knows who reads you, unless someone happens to like or dislike your book enough to write you a letter.
I want to remind you of some of the special characteristics of written literature, which is like no other art, not even like music, in the distance between creator and audience. For one thing, it makes use of language as its instrument, and language is the subtlest of all human inventions. Literature is, in the jargon of the behavioral scientists, “language-bound.” Its audience is limited automatically to the literate in that tongue. This means, of course, that it is also to a degree class-bound in many societies where literacy is not universal; space-bound, languages being geographically concentrated; and time-bound, since languages die. Literature tends to stop at the borders of its civilization, and to fade with that civilization’s death; and though translation does something both to extend it geographically and preserve it through time, translation preserves only a ghost or simulacrum, not the real article. Robert Frost defined poetry as what is lost in translation.
This artistic meeting between artists and audience takes place not in the open but behind closed doors—I have already said that it is no meeting at all.
Related to the medium of language is the symbolic system by which we write it—the most difficult symbolic system utilized in any art with the possible exception of musical notation. By contrast, architecture and the graphic arts not only transcend time and space, but they operate with an intense direction; the bulls painted by Cro-Magnon priests on the walls and ceilings of the cave of Lascaux are as thrilling an experience as if they had been painted yesterday, though they are in fact perhaps twenty-five thousand years old, older than any language we know, or any historic civilization. To duplicate in language the intense power and movement of those bulls would be difficult enough at any time, a subtler and more indirect artistic making than to render the muscles and poised horns and lean flanks of the bulls in paint. It involves layers of substitutes, the sound “bull” for the actual thing, the written symbols b-u-l-l for the word, a whole complex of agreed-upon responses. The programming is much more complex, and it does not last as well.
Third, written literature is like the plastic arts (and unlike the performing arts, which exist not in space but in time) in that it is subject to indefinite amounts of checking. One can turn back and refresh the memory, correct a false impression, link consequence to cause—and this means that the written story must be meticulously made, where an oral story might survive many structural flaws.
Finally, in written literature the creator benefits by none of the excitement of audience participation. This artistic meeting between artists and audience takes place not in the open but behind closed doors—I have already said that it is no meeting at all. No choral responses aid it; it gets no benefit from repetitions and other mnemonic forms of emphasis or hypnosis. Where an appreciative crowd may move an actor or orator to outdo himself, a writer has to create the very air currents he rises on. A public-art audience often, like a mob, swings all one way, and swings the creator with it to some extent; the audience for a novel, or for any book, only infrequently can make its enthusiasm felt by the novelist, and then only indirectly and after the fact.
Obviously a writer would like to know whom he is talking to, and sometimes he makes an effort to talk to some particular segment of the reading public. In spite of its painful stereotypes and standardizations, America remains a wildly pluralistic society. It is made up of a hundred “special cultures” based sometimes on geography, sometimes on ethnic origin, sometimes on education or fashion or exposure to foreign influences. And so it is possible that Beats may write for Beats, sexual-revolutionists can write for sexual-revolutionists, Louis Adamic could write for Yugoslavs, historians can write for special and dedicated audiences of Civil War buffs, or frontier buffs, Mormons can write for and about Mormons, Jews for and about Jews, urban intellectuals for and about urban intellectuals. But generally speaking, none of these is an adequate audience, some of them are buried; and even if the special audience is reached, the writer has hardly any way of telling whether he reaches anybody else.
I can give you an example of how confused a writer may become about his audience. The late Flannery O’Connor some years ago wrote an article defending her use of the grotesque. Her justification was that people were so spiritually sluggish that you had to jar them; she distorted characters and incidents for exactly the same reason she would shout at a deaf man. And yet I never knew one of the spiritually sluggish who read Flannery O’Connor. The people I know who read her are spiritually pretty alert, maybe as alert as she was herself. They read her not to get a normally loud message through inadequate ears but to rattle and titillate their normal ears by an extra-loud message. So it looks as if Miss O’Connor thought she was writing for an altogether different crowd of people than she actually wrote for.
The mediators between writers and readers, the people who explicate and select and judge, recommend or squelch, are of course the reviewers and critics, but though a healthy criticism is absolutely essential to healthy creation, the critics don’t always live up to their full obligation. My mild complaint about them is not simply an echo of the perennial warfare between novelists and critics. Let me state my position. I share Chekhov’s feeling that a novelist seldom learns anything from a critic and that critics are the flies that keep the horse from plowing. Some critics seem to me to earn Hemingway’s definition as the lice that crawl on the body of literature. Nevertheless, in the total literary ecology they have a function, and one would feel less like calling the pest-control man and having them sprayed if they really performed that function. The difficulty is that (with certain notable and noble exceptions such as Malcolm Cowley and Edmund Wilson) they tend to run in pack. They capture certain journals, literally corner the critical market the way Jay Gould cornered the gold market, so that for ten years at a time a single critical attitude rules, and a limited range of books is praised, a special vocabulary springs up, bright graduate students catch the tone and the lingo and write (and here is a case of writing with an eye very definitely on an audience) to please the reigning critics rather than to discuss a new book in its own proper terms. For a young critic in New York in 1964 the man in the armchair may well turn out to be Norman Podhoretz or Lionel Trilling or Alfred Kazin, just as a few years back he might have been Allen Tate or John Crowe Ransom.
The reader himself is a sort of discovery, and often a pleasant one.
To this one could not object at all if there were at all times adequate provision for dissenting critical voices. Being so pluralist a nation, we ought to have pluralist literature and pluralist literary criticism. The fact is that in nothing so much as our literary criticism do the forces of fashion and stereotype take over. In spite of (or is it because of?) the fact that the present reigning critics are ostentatiously polymathic and affect a world-tone, we have been getting essentially one kind of literature, one kind of moral and aesthetic stance, or else one kind of literature has been getting all the critical notice. It amounts to about the same thing. And whole areas of America find themselves essentially voiceless: writers who essay to be their voice are either diverted or neglected; many readers who look for themselves in contemporary books find nobody who even resembles them. They read what the reviewers and critics praise, and find it either strange or antipathetic. Sometimes it strikes them as sick. They venture to express their personal tastes and the knowing laugh at them.
Let me make an important qualification or distinction here, for fear I should sound like some Midwest regionalist or southern agrarian complaining that we are dominated by New York intellectuals. Edgar Lee Masters and Vachel Lindsay could feel that way around 1920, a southern agrarian such as Donald Davidson feels that way to this day. But it is not the mere centralization of publishing and the critical establishment in New York, and it is not intellectuals as such (though they are sometimes ignorant and sometimes arrogant) that I am speaking of. There have been times when, even with publishing concentrated in New York, other groups have succeeded in capturing the critical establishment almost as thoroughly as it is captured now. There have been times when little regional magazines actually pulled off a revolution. In the 1910s Poetry and the Little Review, both published in Chicago, had more weight in promoting modernism than a hatful of periodicals ten times their size and circulation. There was a time in the 1930s when the knowing went not to New York but to the Southern Review, the Kenyon Quarterly, the Sewanee Review, and other magazines for what was then the yeasty and rising dope. Whether the fashion happens to be midwestern realism or imagist revolt or agrarian sectionalism or urban intellectualism, is less important than that avenues be kept open for other manners and other preoccupations, and for the kinds of literary performance, whether experimental or traditional, that may offer outlets to bottled-up writers and frustrated readers.
This is a big lack, and it has been apparent to many for a long time. First novelists have trouble even getting reviewed, much less praised, and in consequence sometimes try any startling or shocking gimmick to attract notice. The reviewing journals dwindle and fade, the Saturday Review of Literature becomes the Saturday Review and cuts its book coverage by two-thirds, and the New York Times Book Review grows so stodgy that people all over the country complain, and during a Times strike the rival New York Review of Books is born—to many, a hopeful event. But week by week the New York Review of Books shows itself in turn to be dominated by a group, and seems more and more the journalistic brother of the Partisan Review; and even if it were as good as we all hoped it might be, its policy has consistently been to give large space to a few books and leave out of notice a great number. We need some sort of widely disseminated and influential journal like the London Times Literary Supplement, with its brief, responsible, and numerous notices of new books.
What all this comes to is that the writer, who must write out of his special culture because it is all he has, can hardly write for his special culture alone, unless it happens to be the fashion of the moment. He must write, eventually, for the man in the armchair, being aware of him without very seriously trying to define him. He will turn out, I suspect, to be someone very like the writer himself, and in this sense it may be said that a writer writes to please himself and lets the audience find him. Yet the man in the armchair (or the lady in the chaise longue) is someone other, too, and that makes all the difference. A writer is a man in search of an audience just as surely as he is a man in search of form; and just as form is at its best a discovery, something arrived at through the trial and error of creation, so the reader himself is a sort of discovery, and often a pleasant one. And despite the standardization of the reviewing media, despite the temporary suppression of whole areas of the American land and experience and people, that discovery may be made if the book has anything to say. I have said somewhere else that a work of literature is not primarily a gem but a lens, a thing to look through, and that one thing we get by looking though it is a sense of intense acquaintance with the best in the man who wrote it. The meeting of writer and reader is an intimate act, and it properly takes place in private.
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